Director General of E-Governance at the Punjab Information Technology Board (PITB), Sajid Latif, has said that the PITB's program "SheWins" is successfully promoting the culture of entrepreneurship among women.

In an interview with Radio Pakistan’s Correspondent Qasim Bukhari, he emphasized that the initiative is equipping women with essential digital skills to help them succeed in the business world.

He said that many women have launched their own online businesses after benefiting from the training offered under the program. The PITB is also offering a 40 percent discount on online training through the "SheWins" program, which is available on a first-come, first-served basis.

He explained that the five-week training courses cover key areas such as e-commerce, logo and brand design, social media marketing, video content creation, and SEO and AI-based blogging.

Sajid Latif said that the program aims to help women access better business opportunities and contribute to the country's economic development.

To enroll in the training, women aged 16 to 50 with at least a matriculation qualification can register at https://shewins.pk/.