The government is actively working to enhance Pakistan's positive image on the world stage with the support of Special Investment Facilitation Council to promote tourism.

In this regard, Pakistan made a strong presence at the world's largest travel trade fair, "ITB Berlin 2025," held in Germany.

During this event, the Pakistani pavilion showcased traditional food, music, and handicrafts, effectively presenting the country's natural beauty, cultural heritage and hospitality.

Tourists showed a deep interest in Pakistani tourism, and key information regarding the visa policy was also provided to them.